This page gives you a clear picture of what Dexlab does, who it is for and exactly what to say when you spot the right person. Plus the details on your referral payment.
Most UK businesses know they need to move on AI. Very few know where to start. They either freeze up because everything feels equally urgent, or they rush into buying tools that fail to deliver because the foundations were never right.
Tom Hudson works directly with business owners to find out exactly where the problem is, fix the things that matter most, and build a technology strategy that actually works. No junior consultants. No vendor agenda. No paying a fortune for a document.
Primary focus is AI adoption. Secondary focus is technology architecture, data and stack. All of it built on a proprietary framework that establishes exactly where a business sits and what to fix first.
This is advisory and strategic work. It is not general IT support. Tom does not fix printers, manage helpdesks, or advise on which laptops to buy for the office. That is not the problem this business exists to solve.
The problems Dexlab works on look more like these:
"We want to adopt AI but we don't know where to start."
"We want to automate a process. Do you know how to make that happen?"
"We want to move to the cloud but don't know which infrastructure is right for us."
"We want to do X and don't know how all the technology connects together."
"What laptops should we buy?"
"Can you be our IT helpdesk?"
"We need someone to manage our day-to-day IT."
"Can you fix a problem with our existing software?"
Note: clients on a retainer may occasionally get a steer on lower-level decisions as part of that relationship. But it is not the entry point and it is not what Tom is hired for.
There are two types of business owner who are a strong fit. If a conversation with a client or contact sounds like either of these, it is worth a mention.
Everything feels equally urgent. No one inside the business can tell them which problem to fix first. They are stuck and the longer they wait, the further behind they fall.
Already committed to a platform or tool. Spending or about to spend. Driven by fear of being left behind. They need someone to find out why it is not working before more budget goes in.
Every engagement starts with a free AI Readiness Audit. Tom assesses the business against his AI Readiness Ladder, a seven-rung framework that maps exactly where the business sits and which gaps are costing the most.
The audit produces a maturity score per rung and a prioritised gap analysis. The business owner walks away with a clear picture of where they are, what to fix and in what order. There is no obligation to work with Tom after that.
This matters for you as the person making the introduction. You are not asking your contact to commit to anything or spend anything. You are pointing them toward a free, independent assessment that gives them real answers. The risk is zero on their side.
The audit shows the business exactly where they are. If they want to act on it, these are the options Tom will present.
Takes the highest-priority finding from the audit and delivers the fix over a defined 60 or 90-day period. Fixed fee. Defined outcome. Full refund if the agreed outcome is not delivered. This is where most engagements start.
Tom as strategic technology advisor. He guides the direction, challenges decisions and keeps the roadmap honest. The business executes internally. He attends key meetings and course-corrects when things drift. Right for businesses that have some internal capability but no senior technology direction.
Tom holds the technology leadership role inside the business. He attends board meetings and owns the technology outcomes. The business can represent him externally as their technology lead to clients, investors or their own board. Right for businesses with no technology leadership at all, or those in a critical growth or transformation phase.
You do not need a sales pitch. If someone fits the profile above, this is enough:
"I know someone who works with business owners on AI and technology strategy. He does a free audit first so you can see exactly where your business sits before anyone spends anything. Worth a conversation."
That is it. Point them to dexlabconsulting.co.uk or pass Tom's details directly. Tom takes it from there.
You receive £750 for every business owner you introduce who signs and pays for a first engagement with Dexlab.
Payment is made on the date the first payment is received from your referred client. Not on signature. Not on invoice. On payment.
No sliding scale. No caveats. The same fee applies regardless of the size of the engagement.
The full referral agreement covers all of this in detail and will be sent to you separately. The key points are:
If you have a question before making your first introduction, or you want to talk through whether someone is a good fit, reach out directly.